Steryostypes in media

Stereotypes

Media institutions use stereotypes because the audience will instantly understand them. Think of stereotypes as a ‘visual shortcut’. They are repeated so often that we assume that they are in fact true. 

Hero:

Strong

Powerful

Smart

Business women:

Suits

Hair up or short

Stern looking  

Black youth:

Unemployed

Cornbraids

Baggy clothes 

 

The media are always partying roles as stereotypes giving people the fixed interpretation of what a single person or a group of people are like. These can be for all different groups and kinds of people, from black youths, to homosexuals and this image is set in peoples minds.